The Story behind Zenskara
As Internet users grow day by day, it is important that Businesses and Writers establish their presence online. We believe Blogging and Digital Marketing are the best ways to achieve financial freedom for Creative people with a booming business.
By Vivek Palli
By the end of 2019, there will be 300 Million Internet users in India alone which will account for 20% of the whole Internet. With an economy eager to spread its wings, India has seen exponential growth in Individual Businesses since the past few years.
As every Business is dependent on Customers, it is important that people know more about your work and get introduced to your products in the right way. Sure, there are traditional Advertising techniques like Paper Ads, Pamphlets, Banner Boards etc., but these won’t capture the essence of your Business.
With more than 15 startups getting registered per day, it might seem out of control to reach the right audience that will pay for your Services. This is where Digital Marketing steps in to get your Business right into the hearts and brains of targeted users through various simple yet effective techniques.
There are 3 essential steps to disintegrate a Business to its core for finding targeted users. These steps can be applied to any Technology, Lifestyle, Agriculture, IT, Fitness, Fashion and Wholesale Industries.
1) Market Analysis
This is how traditional Businesses try to sell their Product.
Design a Product>Find a Market>Sell to Customers>Profit/Loss.
This is how we get dedicated customers to increase brand value.
Find a Market>Look for Problems>Design a Product>Sell to customers>Profit/Branding.
If you see the above two strategies, the first one is solely focused on Designing the product and selling it. The second one however, is focused on solving the existing problems in a given market and then designing a product that’ll help those customers. Re-shifting your business from a Profit/Loss design to a Problem Solving design will bring you repeated customers thereby increasing your brand value.
2) Web Design and Content
- Official Website
- Facebook Pages
- Instagram Pages
- Blog Posts
- Youtube Content
Once the Customers and Products are ready, we need to Advertise to users on a small scale basis testing the viability of the product. Many companies fall trap to Advertising Magic where spending Millions for Ads doesn’t generate Millions of revenue. Scaling advertising campaigns slowly according to product features is the key to keep budget in check while gaining customers consistently. Here are the Top 5 Advertising Channels on Internet as of 2019.
- Google AdWords
- Facebook Ads
- Youtube Ads
- Pinterest Ads
- Instagram Ads
Blogging gives you the financial freedom to work from your Laptop anywhere and earn thousands in revenue with basic Writing and Marketing skills. The thing is, do you have the skill and patience to learn the craft. Join our 3 Days Demo Class for getting Introduced to Website Design, Content Writing, Link Building and Advertising.